Public chain brand upgrade

A well-known public blockchain brand has been revamped, with comprehensive upgrades to its core data.

12W+Twitter fans

300%Active growth

6 monthsOperation cycle

PROJECT BACKGROUND

Project Background and Challenges

Brand Challenge

The client is a public blockchain project that has been online for two years. Its original brand image is aging and community activity is declining. It needs a comprehensive brand refresh to revitalize market confidence and improve core data indicators.

Our Strategy

By adopting a brand revitalization strategy, we have comprehensively promoted the revitalization of the brand image and the community vitality through brand positioning reshaping, visual system upgrade, content strategy reconstruction and ecological promotion activities.

BRAND STRATEGY AND POSITIONING

Brand Strategy and Positioning

Brand repositioning

In-depth analysis of public blockchain trends and evolving user profiles, re-evaluating core brand values and differentiated positioning.

Visual system upgrade

Create a brand new visual identity (VI), covering the logo, official website, social media, and event materials, to establish a unified brand perception.

Community operation system

Build a three-dimensional community integrating Discord, Telegram, and Twitter; design community roles and incentive systems; and foster a sense of community belonging.

IMPLEMENTATION PLAN

Implementation Plan

Brand revitalization period

(months 1-3)

Brand repositioning announced, new VI system launched, first round of PR campaign initiated.

Volume increase period

(months 3-5)

Social media content is updated daily, community-themed events are updated weekly, and developer hackathons are held.

Ecological construction period

(months 5-6)

The brand's influence continues to expand, the developer ecosystem is being built at an accelerated pace, and the number of ecosystem partners is being deepened.

PROJECT RESULTS

Delivery Results

Brand Renewal

The brand positioning was revamped and launched, the visual system was fully upgraded, and brand favorability increased by 200%.

Social media growth

Twitter followers surpassed 120,000, and community activity increased by 300%.

Ecological growth

The number of active on-chain addresses increased by 150%, and the developer community doubled in size.

PROJECT DETAILS

Project Details

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