Public Chain Brand Upgrade

A leading public chain refreshed its brand and improved core metrics.

120K+Twitter Followers

300%Activity Growth

6 MonthsOperation Period

PROJECT BACKGROUND

Project Background and Challenges

Brand Challenge

The client was a public chain project live for two years. Its brand image had aged and community activity was declining, so it needed a full brand refresh.

Our Strategy

We advanced a brand refresh strategy across positioning, visual identity, content strategy, and ecosystem campaigns to renew the brand image and community momentum.

BRAND STRATEGY AND POSITIONING

Brand Strategy and Positioning

Brand Positioning Reset

Reframed the core brand value and differentiated positioning.

Visual System Upgrade

Built a new VI system and unified brand recognition.

IMPLEMENTATION PLAN

Implementation Plan

Brand Refresh Phase

Released the refreshed positioning and launched the new VI system.

Awareness Growth Phase

Maintained daily social content and ongoing community campaigns.

PROJECT RESULTS

Delivery Results

Brand Refresh

The visual system was fully upgraded and brand favorability improved.

Social Growth

Community activity and follower scale grew together.

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